Gazing up at the clear starry sky, the New Year has arrived. As the stars shift, Venus accompanies the moon, longing for the nourishing touch of auspicious snow. The wheels of history and time never stop; we have entered another cycle of a century-old dream, marked by repeated vicissitudes.
Looking around, from the rice of the Black Mountains to the Jiangnan region beyond the Great Wall, and from the vast desert to the fragrant little corn of Xishuangbanna, the air is always filled with the essence of continuous innovation and a focus on current adjustments. Traveling eight thousand miles through clouds and moon, we cannot disregard the essentials of eating and drinking amidst the challenges. The storms since 2020 have yet to calm, and in 2024, new clouds are rising. People, post-mask, often feel disheartened and confused amidst ongoing conflicts, elections, and the looming specter of trade wars. Domestic manufacturing and retail are like the bustling sounds of a market, with onlookers, the disappointed, and the soaring Kunpeng rising against the current. Spring brings a hundred flowers, autumn brings the moon, summer brings cool breezes, and winter brings snow. As you finish your song, I take the stage; some feel faint from the blood, some from the vegetables, and others faint in the darkness before dawn. Each has its beauty and its sorrow.
Looking back, constrained by the backwardness of domestic products and the poverty of technological development, “Made in China” was once synonymous with low-value, crude goods. Even Yiwu and Boxin products, which swept the world, were merely shadows of small commodities and kitchenware. Today, we not only have outstanding representatives of national manufacturing technology like Huawei and Fuyao Glass but also Chinese electric vehicles and three-wheeled motorcycles that resonate globally. We are stepping out, inviting in, interacting, experiencing, innovating—nature has countless wonders, red flowers and green leaves, fish and bear paws; when close, which beauty do you desire more?
Currently, Chinese manufacturing is making great strides globally, while Chinese retail seems to have fallen into a “self-forgetful” state from years ago. Learning this and that, buying this and that, studying e-commerce, developing private brands, and setting up central kitchens—all the pains are silently borne by ourselves! Whether old relationships die or new ones form, whether we complain about e-commerce, criticize group buying, or lament cross-industry competition, who truly rules my territory? In direct sales, joint operations, convenience stores, community shops, warehouse stores, and discount stores, who is really winning? Sourcing from the ground and simply moving it into the marketplace, we cannot just be nature’s transporters! With gross profit margins and self-owned brands, there are also the burdens of unlearned lessons and accusations of obstacles. The inner world of bosses crying in the dead of night is something you will never guess. But amidst this chaotic world, allowing winds from all directions, products and our original intentions, along with sincerity, professionalism, and quality, are the everlasting red flowers. Passion, ambition, and happiness are the driving forces that propel us forward. We, the children of Kunpeng, must stand proudly and continue to rise against the odds, soaring up to ninety thousand miles!
We must ensure that the daily meals we cannot sever connections with meet the new environment and demands of modern parents. The essence of retail lies in food, and the soul of food lies in freshness. From Zhao Dafu’s tofu strips in Gaobeidian to tender fish dumplings by the shores of Qingdao, from dried fruits by Yuan Xiaosong in Chongqing to watermelons from Yurun in Shanxi, even the old man selling fish, meat, and vegetables at roadside stalls will share the beauty of those finely categorized products with you. Large and comprehensive or small and exquisite, convenience stores are rising to challenge you in business districts, while the once prominent “Three Sheep” fades into the background as “Little Dong” unexpectedly excels in live streaming sales. We can no longer deny that Yu Minhong from New Oriental has opened a unique stage for live commerce with his distinctive English, and even Xinba comes to seek out Fat Donglai. Fresh products are no longer simply defined by temperatures of 0-8 degrees and -18 or -24 degrees for steamed buns and ice cream; they now demand pathways for large product energy-saving appreciation and independent space for rapid growth of private brands! From freshly processed products in the marketplace to frozen and chilled items, and to the aromatic cooked foods on-site, many of Kunpeng’s patented cold chain innovations are playing across categories, stimulating customers’ taste buds and making mouths water.
In the kingdom of freezing across the world, loneliness and coldness have never been absent. European, American, and Japanese products once dominated the refrigeration sector for over a decade. While European and American goods boast robust volume and Japanese products offer meticulous energy efficiency, each has its merits. However, the winds of change have blown, and all that is past! Chinese manufacturing now stands proudly in the global refrigeration arena, breaking through the many gimmicks disguised in foreign and joint-venture clothing, revealing that they are all made by Chinese people in China!
Now, with the rhythm of “Spring Breeze Blowing and War Drums Beating,” Kunpeng Cold Chain’s “Mountain Series” is set to make waves in the refrigeration industry! The retail sector is once again rising with “Made in China.”
As the cold wind rises, the flowers bloom alone while others fade.
At the end of 2019, industry veteran Wang Dayong pioneered a revolutionary understanding of refrigeration and the food industry, creating a magical device that integrates an ultra-large transparent window, upright evaporator, three-page sliding doors, and heat defrosting technology in a wind-direct cooling dual-use system. After two years of contemplation and through various challenges, this innovation was born! In 2024, Wang Dayong continues to develop new drawer cabinet series and promotes them in an end-to-end manner with clients. Domestic and even foreign joint-venture companies have admirers, cheerers, imitators, followers, and those seeking to take advantage, as well as detractors and resistors. However, Kunpeng Cold Chain, smiling and moving forward, upholds the winning formula of quality plus cost performance, continuously paving the way for fresh opportunities. In 2025, the integrated large transparent window series of freezing cabinets will keep evolving to version 3.0 on Kunpeng’s grand stage, with Japanese, European, American, and ultra-transparent series wide island cabinets taking flight across the globe.
The “Taishan” and “Kunlun” series have arrived—this is Kunpeng Cold Chain’s contribution, and it represents global retail, bringing new protective barriers to the concepts of goods and profitability.
What you lack, I possess; what you have, I excel; what you excel, I specialize; what you specialize, I innovate. This is the new world that Chinese manufacturing and Kunpeng are determined to conquer.
Qingdao Kunpeng National Free Consultation Hotline: 4009-678-199
